Health Care Marketing Reflection Essay Example | Topics and Well Written Essays - 750 words

Health Care Marketing Reflection - Essay Example This assignment looks into healthcare marketing techniques and trends; it also focuses on the possible impact on consumer trends. Nowadays, the healthcare industry is a fast changing sector coupled with increased awareness among consumers. The advent of Information Technology and particularly the internet has led to easier access of information by consumers. Equally, consumers demand better provision of services and a variety of choices in delivery of healthcare. Adequate marketing is, thus, crucial to achieve the organization’s goals in a fast paced world. Marketing involves all those activities geared towards the achievement of long term goals while also looking into the needs of the parties involved and the provision of goods or services better than the competitors. Utility and satisfaction of the wants of the parties involved is achieved after a thorough analysis. In an organization, integrated marketing presents a challenge for the staff members from the top most to the custodians in satisfying particular needs correctly at the correct price and place (Eckrich& Schlesinger, 2011). In view of the changes taking places in the online media, effective pharmaceutical marketing would have to integrate the use of the internet besides the other traditional media. The online media is an integrated system with easier channels of communication. The contents in websites ought to be user friendly to their target audience for better user satisfaction. Strategies in the social media should also be integrated with the traditional media and their monitoring done thereafter. Healthcare marketing is effective in influencing marketability of brands. Through the social media, there is the creation of a strong online presence and creating powerful brands and good relationships. There are better opportunities for consumer preference especially among the youth when a brand is viewed favorably. Bad comments and reviews can be quickly picked up by other online users leading

Knowledge management Annotated Bibliography Example | Topics and Well Written Essays - 2500 words

Knowledge management - Annotated Bibliography Example d that KM is supported as a means of harnessing and utilizing intellectual resources to address challenges, as well as improving innovation, business performance and client approval. This paper aims at providing annotated bibliography for the topic of knowledge management. After careful selection, five articles have been found from the online library, and these have been discussed here in the paper. A common format has been used for summarizing the articles to be able to cover the major aspects of the paper. The main aim of the article is to identify the nature of the methodology employed by top business and management journals and to analyse the aspects that are considered while creation of the management knowledge. This article has used a very different approach and completes its sampling from the various other management articles that have been presented in the past. Based on this, the following information: Sample: A hundred and twenty articles have been chosen from leading management journals between the periods of 1991 to 2000.Instrument: Secondary Data collection (Desk Study) Analysis: The analysis of the article focuses on the characteristics of the authorship and also focuses on the research methodology adopted by the sample articles. The research findings clearly provides detailed explanation of the authorship profiles, where it has been found that majority of the contributors are senior academics and only as low as 6% of the total papers were actually by lecturers or assistant professors. The major contributors were the associate professors and the professors. The findings also find that majority of the authors were male with around 35% of the authors as female. This research although not directly related to the topic, proves to be very helpful and impactful in the field of research as in knowledge management. This article helps the students and the readers identify with a various set of important aspects like the reliability, and validity of the